Activity Vector Analysis (AVA) is an easy-to-use, highly effective assessment system that renders behavioral profiles of individuals, identifying their natural tendencies and predicting their workplace behaviors. AVA also measures the behavioral demands of specific positions, a critical and too-often overlooked factor in matching the right people with the right jobs to optimize individual productivity and organizational success.

What is AVA?

Measuring job-related behavior

Activity Vector Analysis (AVA) is a work-related system of behavioral assessment tools widely recognized for its accuracy, validity, simplicity, and utility. AVA provides the “why” behind behavior in the workplace, enabling you to hire, coach and develop employees to their best possible performance. When you understand why people do what they do, you can place them in the right jobs and motivate them optimally to achieve results. AVA profiles an individual’s workplace behavioral tendencies, the behavioral demands of specific jobs, and the fit between the two. The key tools used in the AVA system are:


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AVA in Action

Insights to boost performance

AVA was developed for the workplace and everything about it is job related. It assesses how an individual will function at work by providing a behavioral profile of both individuals and the job requirements they are to perform. This distinct picture of how someone will behave in your unique environment makes it the best predictor of job performance over time.

As hiring managers know, authenticity is one of the most important factors contributing to high performing individuals and work environments. People can only fake it for so long before a bad fit between them and their job impacts performance. AVA has a direct function in discerning how true to themselves and, therefore, how productive individuals will be in specific jobs and tasks.

he AVA Difference

Behavior moves the bottom line


Understanding how people will behave within the structure of a specific job and within teams is what distinguishes high-performing organizations from average or poor performers. Providing that understanding is what distinguishes AVA. The difference between a qualified candidate’s prospect for success as indicated by a resume and actual success in the job depends on the person’s behavior—and behavior is what moves the bottom line and effects productivity.

Our clients use AVA because they’re serious about creating a high-functioning workplace. They see AVA as high-value, backed by a responsive, accessible, service-oriented team of professionals.